A digital marketer helps a business attract customers and increase sales using online channels.

Typical work includes:

• Social media marketing — managing Instagram, Facebook, TikTok, LinkedIn, etc.

• Paid advertising — running Google Ads, Meta Ads, and other campaigns.

• SEO — helping websites appear higher in Google search results.

• Content marketing — creating blogs, videos, posts, and other useful content.

• Email marketing — sending promotions, newsletters, and automated emails.

• Website optimization — improving pages so more visitors become customers.

• Analytics — tracking traffic, leads, sales, ad costs, and return on investment.

• Marketing strategy — deciding who to target, what message to use, and which channels will work best.

For example, if you own a clothing business, a digital marketer might create Instagram content, run ads to people interested in fashion, bring them to your website, and analyze which ads generate the most sales.

If you’re thinking about becoming a digital marketer, I can also explain what skills you need and how to start from zero.